Consulting and advisory for investment groups, executives, and brands who need real answers on AppLovin, paid media, and DTC growth. No decks full of fluff. Just signal.
I've spent $500M+ on paid ads and generated over $1.5B in trackable revenue across 300+ brands. I've built teams from scratch, scaled budgets from zero to $100M/year, and bought media across just about every major digital acquisition channel.
I'm also the leading independent voice on AppLovin's Axon platform for ecommerce. Since 2024, my agency has been responsible for $50M+ in paid media spend through Axon, referred over 120 DTC brands, and I have the data to prove when it works and when it doesn't.
Investment banks, hedge funds, and PE firms hire me to cut through the noise on emerging adtech, paid media performance, and where DTC customer acquisition is actually headed.
Built and led the agency as CEO through its highest growth period.
More real ecommerce data on Axon than almost anyone outside of AppLovin itself.
Engaged by Jefferies, GLG, Guidepoint, FBN Securities, and Epicenter Capital for expert calls.
Helped build InstantCheckmate into a top-100 most trafficked site in North America.
Graduated from the University of San Diego and cut my teeth in media and marketing, working with major brands in the sports and consumer space.
Took a leap of faith into affiliate and performance marketing. Rose from Account Executive to Director of Marketing, overseeing a $100M/year media budget. Helped build InstantCheckmate into a top-100 most trafficked website in North America and one of Facebook and Google's top advertisers. Got a masterclass in CRO along the way.
Hired to build a world-class media buying team from scratch for DFO's ecommerce brands. Within 90 days: 1,000+ sales/day. Within 6 months: a 25-person office overlooking Petco Park in downtown San Diego. Opened DFO's satellite office in Brisbane, Australia, and traveled the world building the operation across 8+ countries.
Took over as CEO after DFO's acquisition of Agency Y. Rebranded to Amasa and grew it to #8 on Adweek's Fastest Growing Agencies list, serving brands like Colgate, Playboy, Four Sigmatic, and BeautyStat.
Founded Tierra, fully bootstrapped. Scaled year over year to become the #1 agency for ecommerce brands on AppLovin. Today we manage spend across Meta, Google, and AppLovin for DTC brands, and I advise investment firms and executives on adtech and paid media strategy.
60-90 minute deep dives for investment firms, analysts, and executives who need real-world data and perspective on AppLovin, Meta, Google, and DTC customer acquisition economics.
Keynotes and panels on performance marketing, the evolution of paid media, and what's actually working in DTC ecommerce right now. No slides full of theory. Just what I see in the data every day.
Ongoing advisory for brands, investors, or platforms who want a direct line to someone managing real budgets across the major acquisition channels every single day.
I've spoken from Las Vegas to Barcelona, from closed-door masterminds with 9-figure founders to large stages in front of thousands. I bring real data, real stories, and zero fluff.
For my team, my clients, my family. Every day. I believe in putting in the work, especially when it's hard. Consistency is the cheat code.
I'm a fair dealer and an honest broker. When I'm faced with a tough decision, I come back to this: what's the right thing to do? That compass hasn't failed me yet.
In business, as a father, as a person. I have an insatiable hunger to be the best version of myself. Bet on yourself, strive for greatness, and see where it takes you.
I build things I'm proud of and have fun doing it. Business is a vehicle for a great life, not the other way around. Find the joy in the journey, because that's where all the good stuff is.
Book a consulting call.
Bring your hardest questions.